Matt Greenop of the nzherald.co.nz has written a great article about the misconception around gamers – referencing our INZ10 report.  To read the story, click here

Still playing video games at 33?  Don’t feel guilty! 
New research reveals the average age of a New Zealand gamer is 33 
Auckland, New Zealand – 17 August, 2010 – A new research paper into New Zealand’s video and computer game sector has found that the average age of players is 33 years old and 88.5 per [...]

This research report was launched in New Zealand on Tuesday 17 August 2010.  It provides data on who is playing games in New Zealand.  It documents game play behaviours, the importance of games in teh family, the rold of onlince access in game purchasing and play, and how gamers compare with non-gamers on key demographics [...]