Oct 19, 2010
Can you remember your first video game? Mine was Space Invaders played on the basic ATARI console. My second? Donkey Kong – groundbreaking! This was of course some time ago….my kids haven’t even heard of Donkey Kong. Gaming has come a long way since the early 80s. The technology has become exceptionally sophisticated, and now has some pretty...
Aug 26, 2010
Matt Greenop of the nzherald.co.nz has written a great article about the misconception around gamers – referencing our INZ10 report. To read the story, click here
Aug 18, 2010
Tuesday 17 August 2010, Dr Jeff Brand appears on Breakfast TVNZ discussing some of the key results from the INZ10 report. To watch the report, click here
Aug 17, 2010
Still playing video games at 33? Don’t feel guilty! New research reveals the average age of a New Zealand gamer is 33 Auckland, New Zealand – 17 August, 2010 – A new research paper into New Zealand’s video and computer game sector has found that the average age of players is 33 years old and 88.5 per cent of all New Zealand households have a device...
Aug 17, 2010
This research report was launched in New Zealand on Tuesday 17 August 2010. It provides data on who is playing games in New Zealand. It documents game play behaviours, the importance of games in teh family, the rold of onlince access in game purchasing and play, and how gamers compare with non-gamers on key demographics and attitudes towards games. INZ10...
