iGEA Representative
David McLean,
Regional Director, Entertainment & Devices Division Australia and New Zealand

About the Company
Microsoft’s interactive entertainment products and services are created out of its Entertainment and Devices Division.

E&DD supports both the Microsoft® Windows® platform through hardware and consumer software as well as the Xbox® platform.

Following the successful entry into the home console market with the Xbox in 2002, Microsoft launched the Xbox 360® in March 2006. With around 222,000 consoles sold since launch, Xbox 360 is the highest-selling next generation console in Australia.

Today Microsoft is creating hardware, software and services for the Windows operating system and Xbox platforms and this year saw the launch of Halo® 3, the revenue record-breaking closing chapter of the Halo trilogy.

Key 2009 Products

  • Microsoft® Windows Vista®
  • Gears of War for Microsoft Windows Vista
  • Xbox 360® Elite Console
  • Halo 3
  • Project Gotham Racing® 4
  • Scene it?
  • Mass Effect
  • HD DVD player for Xbox 360

Media Contact

Nelly Assayag