iGEA Representative

Michael Ephraim
Vice President Sony Computer Entertainment Europe
Managing Director Sony Computer Entertainment Australia & New Zealand

About the company
Sony Computer Entertainment Australia (SCE Aust.) is responsible for the distribution, marketing, sales and network support of PlayStation®3, PlayStation®2, PSP® (PlayStation®Portable) software,hardware and PlayStation® Network online services in Australia and New Zealand. SCE commenced trading in 1995.

PlayStation maintains its position as one of the most successful game device platforms in Australian history. Over 5 million PlayStation devices have been sold in Australia since launch.

With the huge increase in interest and accessibility of network applications and network gaming, approximately 65% of PS3 users have registered to the PlayStation®Network, the free-to-access interactive environment, where millions of items have been downloaded. PlayStation Network is now a gateway to an extensive world of online entertainment that includes catch up TV, video music streaming, movies on demand and a variety of games content.

More information about PlayStation products can be found at www.au.playstation.com or visit the press area at www.au.playstation.com/press

PlayStation, PSP and the PlayStation logo are registered trademarks of Sony Computer Entertainment Inc. UMD (Universal Media Disc) is a trademark of Sony Computer Entertainment Inc. All other trademarks are property of their respective owners.

For more information please visit


Media Contact
Sony Computer Entertainment Australia,
Public Relations
Ph: 02 9324 9500