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iGEA Representative

Michael Ephraim
Vice President Sony Computer Entertainment Europe
Managing Director Sony Computer Entertainment Australia & New Zealand

About the company
Sony Computer Entertainment Australia (SCE Aust.) is responsible for the distribution, marketing, sales and network support of PlayStation®3, PlayStation®2, PSP® (PlayStation®Portable) software,hardware and PlayStation® Network online services in Australia and New Zealand. SCE commenced trading in 1995.

PlayStation maintains its position as one of the most successful game device platforms in Australian history. Over 5 million PlayStation devices have been sold in Australia since launch.

With the huge increase in interest and accessibility of network applications and network gaming, approximately 65% of PS3 users have registered to the PlayStation®Network, the free-to-access interactive environment, where millions of items have been downloaded. PlayStation Network is now a gateway to an extensive world of online entertainment that includes catch up TV, video music streaming, movies on demand and a variety of games content.

More information about PlayStation products can be found at or visit the press area at

PlayStation, PSP and the PlayStation logo are registered trademarks of Sony Computer Entertainment Inc. UMD (Universal Media Disc) is a trademark of Sony Computer Entertainment Inc. All other trademarks are property of their respective owners.

For more information please visit


Media Contact
Sony Computer Entertainment Australia,
Public Relations
Ph: 02 9324 9500