Vice President Sony Computer Entertainment Europe (SCEE)
Managing Director Sony Computer Entertainment Australia and New Zealand
Michael Ephraim brings 20 years of interactive entertainment experience to Sony Computer Entertainment Australia and New Zealand (SCE Aust.& NZ). Mr. Ephraim joined Sony in 1993 as General Manager of Sony Electronics Publishing Limited (SEPL) to establish the (PlayStation®) business in Australia.
With seven staff Mr. Ephraim rolled out the Australian launch of the ‘original’ PlayStation games console. The company has now sold over 5 million PlayStation branded game machines in Australia and has 60 staff across the ANZ region. In April 1997 Sony Computer Entertainment Australia was incorporated and Mr. Ephraim was promoted to Managing Director Sony Computer Entertainment Australia.
In October 2002 Mr. Ephraim was promoted to Vice President Sony Computer Entertainment Europe and took on the responsibility for New Zealand to become Managing Director of Sony Computer Entertainment Australia and New Zealand.
Mr Ephraim has also held a position on the Board Governors for the Sony Foundation since it was formed in 1999. He currently sits on the Board of Interactive Games and Entertainment Association (iGEA), the industry body which he was instrumental establishing.
Prior to SCE Aust, Mr Ephraim worked for a decade in the Australian fashion and games industry. Mr Ephraim was born in Singapore, grew up in the US and has permanently resided in Australia for over 20 years.