Nov 17, 2011

Jeff Brand discusses DANZ12 – the latest research into video games which was released in October 2011.  In this video, Jeff briefly highlights the differences in methodology and results from our previous research reports.

Oct 24, 2011

Digital New Zealand 2012 (DNZ12) is iGEA’s latest research report into video games.  DNZ12 is the 5th report in a series conducted by Bond University, the 2nd in NZ,  and is based on a random sample of over 800 New Zealand households .  DNZ12 provides data on video and computer game use and attitudes, as well as the broader consumption of digital...

Oct 10, 2011

Digital Australia 2012 (DA12) is iGEA’s latest research report into video games.  DA12 is the 5th report in a series conducted by Bond University and is based on a random sample of over 1200 Australian households .  DA12 provides data on video and computer game use and attitudes, as well as the broader consumption of digital media. To read the report...

Aug 18, 2010

Tuesday 17 August 2010, Dr Jeff Brand appears on Breakfast TVNZ discussing some of the key results from the INZ10 report. To watch the report, click here

Aug 17, 2010

Still playing video games at 33?  Don’t feel guilty! New research reveals the average age of a New Zealand gamer is 33 Auckland, New Zealand – 17 August, 2010 – A new research paper into New Zealand’s video and computer game sector has found that the average age of players is 33 years old and 88.5 per cent of all New Zealand households have a device...

Aug 17, 2010

This research report was launched in New Zealand on Tuesday 17 August 2010.  It provides data on who is playing games in New Zealand.  It documents game play behaviours, the importance of games in teh family, the rold of onlince access in game purchasing and play, and how gamers compare with non-gamers on key demographics and attitudes towards games. INZ10...