iGEA Representative
David McLean,
Regional Director, Entertainment & Devices Division Australia and New Zealand
About the Company
Microsoft’s interactive entertainment products and services are created out of its Entertainment and Devices Division.
E&DD supports both the Microsoft® Windows® platform through hardware and consumer software as well as the Xbox® platform.
Following the successful entry into the home console market with the Xbox in 2002, Microsoft launched the Xbox 360® in March 2006. With around 222,000 consoles sold since launch, Xbox 360 is the highest-selling next generation console in Australia.
Today Microsoft is creating hardware, software and services for the Windows operating system and Xbox platforms and this year saw the launch of Halo® 3, the revenue record-breaking closing chapter of the Halo trilogy.
Key 2009 Products
- Microsoft® Windows Vista®
- Gears of War for Microsoft Windows Vista
- Xbox 360® Elite Console
- Halo 3
- Project Gotham Racing® 4
- Scene it?
- Mass Effect
- HD DVD player for Xbox 360
Media Contact
Kumar Manix
PR & Partnerships Manager
Ph: +612 9870 2289
