iGEA Representative

Michael Ephraim
Vice President Sony Computer Entertainment Europe
Managing Director Sony Computer Entertainment Australia & New Zealand

About the company

Sony Computer Entertainment Australia (SCE Aust.) is responsible for the distribution, marketing, sales and network support of PlayStation®3, PlayStation®2, PSP® (PlayStation®Portable), PlayStation®Vita and PlayStation®Move Motion Controller software, hardware and PlayStation® Network online services in Australia and New Zealand. SCE commenced trading in 1995.

PlayStation maintains its position as one of the most successful game device platforms in Australian history. Over 5 million PlayStation evices have been sold in Australia since launch.

With the huge increase in interest and accessibility of network applications and network gaming, over 65% of PS3 users have registered to the PlayStation®Network, the free-to-access interactive environment, where millions of items have been downloaded. PlayStation Network is now a gateway to an extensive world of online entertainment that includes catch up TV, video music streaming, cloud based digital music service Music Unlimited, movie services on demand and a variety of games content.

More information about PlayStation products can be found at http://au.playstation.com/